In March 2013, the exhibition Tutankhamun – His Tomb and His Treasures was presented in Prague in the production of Ticketpro. After the Bodies and Cartier at Prague Castle exhibitions, we gain the trust of Serge Grimaux again and participated on the organisation of the exhibition. This time, we were responsible for PR and event marketing.
Our PR strategy was very successful. More than 60 journalists visited the press conference and 127 articles in total were published (out of them 83 unique releases). We arranged 8 interviews related to the exhibition and the overall value of the campaign (AVE) reached almost 15 million CZK.
In order to form the media image about the exhibition we communicated with the media on a regular basis and organised many events such as gala opening or commented exhibition for blind people. To promote the exhibition during the last month we communicated the Charity Day which donated the one-day income to The Civic Assocation Sluneční paprsek.