The Cartier at Prague Castle exhibition was a unique display of the most outstanding and famous jewellery made throughout the history of this French brand. Working on this project was very inspiring and our team loved it. Thanks to the great enthusiasm and determination an exceptional exhibition was presented in Prague.
This project was exceptional not only thanks to the famous brand but also thanks to its complexity. We became partners to the exhibition at the very beginning and participated on the production itself. We invited famous Czech designer Rony Plesl to co-operate on this project and together we outlined and produced design of the exhibition.
We scheduled the communication campaign including PR. We designed the graphic visuals, planned the media mix and started the communication with journalists. The campaign relied mainly on city light advertising, big boards and radio spots. Considering the target market we also decided on print advertising in lifestyle magazines.
The PR campaign reached great results. We achieved 91 media releases out of which 62 were unique. More than 80 journalists attended the press conference and over 40 individual visits for journalists were organised. The value of the campaign (AVE) exceeded 12 million CZK.
The gala opening of the exhibition was inaugurated by the delegation from Cartier and Livia Klausová. Later during the opening Cartier hosted a gala dinner at the Spanish Hall of the Prague Castle which was followed by an after party in the Royal Garden. We also organised the charity evening for UNICEF.